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Task

Safari Casino turned to LF.agency with the need for full development of the project: name, logo, website design, character design. The LF team went from discussing options, messages, and the customer journey to creating the ordered product in 2.5 months. The result, according to reviews, exceeded the customer’s expectations. And a great result is the main goal we work for!

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Lion is a character designed by us
for Safari Casino

Solution

Everyone who visits gaming establishments can get vivid impressions, a variety of game content, a special atmosphere of the game, no matter whether it is offline or online. The LF team was guided by the need to reproduce this atmosphere of entertainment and wrap it in an optimal online format.

Safari is not an accidental name here. After all, both a hunting trip and a casino game have a common goal: loot and impressions.

Muted background colors, balanced accent details, clear interface and ease of website navigation — all of this works for the user’s feeling.

Mobile version
For ease and comfort of use, the LF team has also developed an adaptive version for mobile phones. Correct display on a smaller smartphone screen, simple and convenient menu, lack of excessive functionality and unnecessary information.

Thanks to the adaptability of the site, the users will be able to feel comfortable wherever they are. In addition, the mobile version loads a bit faster than the web version of the site. So users will get what they want faster.

Account

The ability to create an account is an integral part of the transparent interaction with the user of the Safari Casino website. Personal data, an account, a bonus system, the ability to enter a promotional code are a necessity for both parties. The design of the account is easy to understand and intuitive. This is facilitated by the arrangement of windows, different ways of visualizing information (numbers, scales) and colored accent details.

One can also view the loyalty system, find out own level on the site, correlate it with a digital indicator of experience.

It is important for LF to perform our work well. Often, quality implies compelling simplicity, as opposed to complex customer journeys or overloaded graphics. If you like our approach, please contact us!

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01_Branding 02_Logotype 03_Web Design 04_Mobile App 05_UI/UX 06_Package Design 07_Brand Strategy 08_Brand Identity 09_Naming 10_Presentation 11_Landing Page